Age of Responsibility

CSR 2.0 and the New DNA of Business

Inbunden, Engelska, 2011

379 kr

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The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movementCan increase the effectiveness of CSR as a strategy to create positive change in society through businessAcknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Produktinformation

Utgivningsdatum2011-02-18
Mått160 x 236 x 28 mm
Vikt721 g
FormatInbunden
SpråkEngelska
Antal sidor408
FörlagJohn Wiley & Sons Inc
MedarbetareJeffrey Hollender
ISBN9780470688571

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Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xiAcknowledgements xviiAbout the author xviiiPart I: The call to responsibility 11 Our ability to respond 3Part II: The ages and stages of CSR 212 The age of greed 233 The age of philanthropy 494 The age of marketing 735 The age of management 956 The age of responsibility 131Part III: The principles of CSR 2.0 1537 The principle of creativity 1558 The principle of scalability 1899 The principle of responsiveness 22110 The principle of glocality 24911 The principle of circularity 281Part IV: Our ability to change 31312 The matrix of change 31513 Making a difference 343Bibliography 367Index 377Other books by Wayne Visser 390

"The book is thought provoking, insightful and at the same time easy to read ... a must read." (BalticCSR.wordpress.com, May 2011)"... this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading." (AheadAhead.com, May 2011)"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book." (Lohas.de, June 2011)"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope." (Bookgeeks.co.uk, June 2011)