Age of Responsibility
CSR 2.0 and the New DNA of Business
Inbunden, Engelska, 2011
Av Wayne Visser, Visser
379 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movementCan increase the effectiveness of CSR as a strategy to create positive change in society through businessAcknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Produktinformation
- Utgivningsdatum2011-02-18
- Mått160 x 236 x 28 mm
- Vikt721 g
- SpråkEngelska
- Antal sidor408
- FörlagJohn Wiley & Sons Inc
- MedarbetareHollender,Jeffrey
- EAN9780470688571