Advertising in America

Danielle Sarver Coombs teaches advertising and branding at the University for the Creative Arts in Epsom, United Kingdom. Previously, she was a Professor at the School of Media and Journalism at Kent State University (Ohio, USA), where she taught courses focused on advertising, consumer studies, and copywriting.

• Preface1: Background and HistoryIntroductionAdvertising in Colonial AmericaThe Rise of Newspapers and Print AdvertisingThe Emergence of Broadcast Advertising: Radio and TelevisionThe “Creative Revolution” of the 1960sDigital Advertising: Internet and MobileAdvertising in the 21st CenturyConclusionReferences 2: Problems, Controversies, and SolutionsIntroductionSocietal Problems and Issues- Funhouse Mirror or Window: How Advertising Informs Audience Views on the World- Advertising to Children- Selling “Vice”- Sex, Nudity, and AdvertisingRace, Racism, and Representation in AdvertisingStructural and Environmental IssuesLegal and Ethical IssuesProposed Solutions- Regulations and Regulatory Bodies- Consumer Impact- Issue Advocacy- Diversity in Advertising AgenciesConclusionReferences3: PerspectivesIntroductionMentorship in Advertising Odun IsholaWho Cares about Advertising? Mark SzczepanikCreativity in Advertising. What Is It and Who Needs It? Michael DevlinThe Power of Influencers Andy LovrakConcert Advertising Trends for 2023 and Beyond Evan BaileyBalancing the Power Struggle between Data Privacy and Data Regulation Beth EganThe Importance of Multilingualism Carlos MojicaDepictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal4: ProfilesIntroductionThe Nineteenth Century: Legitimizing and Professionalizing Advertising in America- P.T. Barnum (1810-1891)- James (J.) Walter Thompson (1847-1928)- Francis Wayland Ayer (1848-1923)- Claude C. Hopkins (1866-1932)- Madam C.J. Walker (1867-1919)- Helen Lansdowne Resor (1886-1964)- Leo Burnett (1891-1971)The Twentieth Century: A New Age in American Advertising- David Ogilvy (1911-1999)- Howard Luck Gossage (1917-1969)- Phyllis Robinson (1921-2010)- Mary Wells Lawrence (1928- )- Tom Burrell (1939- )The Twenty-First Century: Embracing Diversity and Digital- Linda Kaplan Thaler (c. 1951- )- Louis Carr (1956- )- Luis Miguel Messianu (c. 1958- )- Antonio Lucio (c. 1960- )- Bernice Chao (c. 1985- )Industry Organizations- Ad Council- American Advertising Federation (AAF)- American Association of Advertising Agencies (4A’s)References5: Data and Documents IntroductionDataUnderstanding the Industry§ Figure 5.1 Advertising Expenditures§ Table 5.1 U.S. Biggest Advertisers§ Figure 5.2 Social Media Usage by Platform§ Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends§ Figure 5.5 FTC Influencers§ Figure 5.6 Digital Trends/Focus on Sustainability§ Figure 5.7 Facebook Privacy Documents- Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021)- Document 5.2: Senator Blumenthal’s Opening Statement (December 9, 2021)- Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021)- Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021)- Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021)- Document 5.6: Central Hudson Test (Supreme Court Decision)References6: ResourcesIntroductionAdvertising HistoryCreative Strategy, Tactics, and ExecutionBusiness and StrategyBrand BuildingUnderstanding Consumers Diversity in AdvertisingTraditional MediaDigital, Social, and Mobile MediaEthics in AdvertisingCritiques and CultureIndustry Insights Research, Databases, Archives, and Tools7: ChronologyGlossaryIndexAbout the AuthorIndex