Advanced Social Media Marketing

How to Lead, Launch, and Manage a Successful Social Media Program

Häftad, Engelska, 2012

459 kr

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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business.

Produktinformation

Utgivningsdatum2012-12-07
Mått178 x 254 x 19 mm
Vikt392 g
FormatHäftad
SpråkEngelska
Antal sidor256
Upplaga12001
FörlagAPress
ISBN9781430244073

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Tom Funk has been involved in ecommerce and online marketing since the?emergence of the commercial internet in the mid 1990s. A senior marketing manager?at Green Mountain Coffee Roasters,?he?has a wealth of experience in social media, online advertising, website usability, and more, Tom is a frequent speaker at industry conferences and events.?His previous books include Web 2.0 and Social Media Playbook for Business.

* The Business Case * Best Practices * The Platforms * Advertising and Promotion * Facebook Advertising * Advertising on Twitter and Other Networks * Operations Management * Measuring Success * Advanced Social Media Campaigns * Power Up Your Platform * Bringing It All Together * Social Media Business Plan Example * Task Checklist: Launching A Social Media Program or Campaign