Vernon Business and Finance

Marketing & Economics

An Integrative Approach to Making Effective Business Decisions in the Global Marketing World.

Financial Innovation

Theories, Models and Regulation

Marketing & Economics

An Integrative Approach to Making Effective Business Decisions in the Global Marketing

Financial Innovation: Theories, Models and Regulation

Currency Risk Management

Selected Research Papers

Selflessness in Business

Currency Risk Management

Selected Research Papers

Market Orientation of Nonprofit Organizations: An Indian Perspective

Faces and Stakes of Brand Insertion

Selflessness in Business

Faces and Stakes of Brand Insertion

Effective Corporate Governance: Theory and Best Practices

Handbook of Research on Cross-culture Business and Management

Cross-cultural Business and Management: Perspectives and Practices

Effective Corporate Governance: Theory and Best Practices

New quality management for the nonprofit sector

Handbook of Research on Cross-culture Business and Management

Cross-cultural Business and Management: Perspectives and Practices

Blockchain applications in agriculture: Revolutionizing the food supply chain

New quality management for the nonprofit sector

Blockchain applications in agriculture

Revolutionizing the food supply chain

Why Do Investors Act Irrationally? Behavioral Biases of Herding, Overconfidence, and Overreaction

Why Do Investors Act Irrationally? Behavioral Biases of Herding, Overconfidence, and Overreaction

Total Marketing

The business of integrating consumers, employees, and company networks