Behind the Brand

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Behind the Brand

Stories from some of the most intriguing innovators, entrepreneurs and the reasons behind their success.

Brand Sense: Sensory Secrets Behind the Stuff We Buy

Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highl

Behind the Façade

Exposing Female Sex Offenders and Helping Abuse Victims to Heal

Behind the Façade

Exposing Female Sex Offenders and Helping Abuse Victims to Heal

Behind The Banyan: Ho Kwon Ping On Building A Global Brand

Behind The Banyan: Ho Kwon Ping On Building A Global Brand

Legacy: The Names Behind the Brands

Jeff Bezos

The Force Behind the Brand: Insight and Analysis into the Life and Accomplishments of the Richest Man on the Planet

Franchise Gambit

Powering the People Behind the Brand

Franchise Gambit

Powering the People Behind the Brand

Disney

Lego

Minecraft

Nintendo

Pokemon

Star Wars

Apple

Coca-Cola

Youtube

Fender

Nike

Sega

Tiktok

Switzerland

Amazon

Barbie

Electronic Arts