Shelby D. Hunt - Böcker

A General Theory of Competition

Resources, Competences, Productivity, Economic Growth

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

For Reason, Realism, Truth and Objectivity

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

For Reason, Realism, Truth and Objectivity

Marketing Theory

Foundations, Controversy, Strategy, and Resource-advantage Theory

Marketing Theory

The Nature and Scope of Marketing

Marketing Theory

The Nature and Scope of Marketing

Marketing Theory

Philosophy of Science Foundations of Marketing

Marketing Theory

Philosophy of Science Foundations of Marketing

Marketing Theory

Philosophy of Science Controversies in Marketing

Marketing Theory

Philosophy of Science Controversies in Marketing

Channels of Distribution

Channels of Distribution

Macromarketing, Ethics, and Social Responsibility

The Development Period

Macromarketing, Ethics, and Social Responsibility

The Development Period

Macromarketing, Ethics, and Social Responsibility

The Research Tradition Period

Macromarketing, Ethics, and Social Responsibility

The Research Tradition Period

Marketing Management and Strategy

Marketing Management and Strategy

Relationship Marketing

Relationship Marketing

Resource-Advantage Theory

The Development Period

Resource-Advantage Theory

The Development Period

Resource-Advantage Theory

The Research Tradition Period