Miriam Mennen - Böcker

investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola

International Trade and Finance - Pharmaceutical Industry in Germany

Research and Development - Innovation and Knowledge Creation

Innovation & Growth - A case study of Pfizer

Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats

Applied Research Methods for Business and Management - Job Satisfaction

International Business Environment

About the merits of globalisation, the role of WTO in world trade, emerging and transition economies (China and Eastern Europe) and trade liberalisation

Managing the Global Environment

Analysis of the Vietnamese Market for Clothes Manufacturer

Analysis of Ryanair's Corporate Strategy

Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view

Examples of Germany, the UK, the US and Japan

Applied Marketing Strategy - The Rocker Hotel Sunderland

E-Marketing

Web solutions for engineering company

Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

Can Global mentoring be applied successfully when considering the contrasting national views of mentoring?

Body Shop

Strategic Business Management

Consumer Research

Literatur Review, Statement Analysis and Focus Groups

Private label brands are a threat for high value manufacturer's brands such as "Charmin"!

An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty