Anna Lena Bischoff - Böcker

Strategisches und operatives Marketing-Management. Unternehmensplanspiel Markstrat

Change and Renewal - Organizational Development

The successful implementation of organizational change at SonyEricsson from a management perspective

Modern Perspectives on Organization Theories

And its controversy of theory and practice

Mergers & Acquisitions

A trendy fad or sustainable value creation?

Porter's Value Chain and the REA Analysis as an Accounting Information System

Cause Related Marketing

Fit as success factor in CRM

Business Model Generation, Erstellung eines Businessplan

Action research and interactive methods. Introduction to planning a research project

Methods at work. Conscious application of design methods for successful product development

Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development

Focus Groups as a method for product development. The funeral market in Sweden

Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation

process of Action Research and Interactive Methods

Ethics and Trust. A Literature Review on Cloud Computing Services

Validating the social media strategies of adidas and Nike on Facebook and Instagram

Cause-related Marketing

The Influence of the fit among partners, brands and cause