youthjuice

Outrageous, hilarious, and indulgently nasty, youthjuice is American Psycho for It-girls, a horror Devil Wears Prada for the goop generation.

Beauty is possible—but at what cost?

From Sophia Bannion’s first day on the Storytelling team at HEBE, a luxury skincare/wellness company based in New York City’s glitziest neighborhood, it’s clear something is deeply amiss. But Sophia, pushing thirty with plenty of skeletons in her closet next to the designer knock-offs, doesn’t care. Though she leads an outwardly charmed life, she aches for a deeper meaning to her flat existence—and a cure for her brutal nail-biting habit. She finds it all and more at HEBE, and with Tree Whitestone, HEBE’s charismatic, sinister founder and CEO.

Soon, Sophia is addicted to her HEBE lifestyle, especially youthjuice, the fatty, soothing moisturizer Tree has selected Sophia to test in top secret. But the unsustainability of HEBE’s system is rapidly growing apparent, and Sophia is going to have to decide how far she’s willing to go to stay beautiful forever . . .

Glittering with ominous flashes of Sophia’s coming-of-rage story, former beauty editor EK Sathue’s horror debut is as hilarious as it is stomach-churning in its portrayal of literally all-consuming female friendship and capitalism’s short attention span. Youthjuice does to skincare influencers what Bret Easton Ellis did to yuppies in the ’80s. You’ll never moisturize the same way again.