David Seitz’s World War I, Mass Death, and the Birth of the Modern US Soldier: A Rhetorical History vividly demonstrates how a multiplicity of discourses intersect in the moment when a public memory takes shape. Marshalling the forces of historiography, textual analysis, visual rhetoric, and ethnography, Seitz’s genealogical exploration adroitly explores how the ideograph of “the US soldier as a global force for good” emerged from the material and rhetorical battlefields of World War I. His analysis illustrates how such a transformative ideograph is at once the production of historical forces, governmental rhetoric, and vernacular responses to efforts to shape the understanding of an historical moment.