"A diligent and informative ... exploration of the ways mainstream evangelicals' attitudes toward popular culture have evolved in the past forty years." -- Maud Newton Bookforum "Luhr's work fills a significant gap within histories of conservative Christianity and popular culture." Practical Matters "Describes a moment and a movement that has had tremendous influence in American life." Believer "Thoroughly researched and well written, this book should interest scholars of 20th-century Christianity and popular culture... Highly recommended." Choice