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Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences--photography, urban strolling, panorama and diorama entertainments--anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies. Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture. A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.
Anne Friedberg i is the Professor and Chair of Critical Studies at the University of Southern California School of Cinematic Arts.
PREFACEACKNOWLEDGMENTSINTRODUCTION LOOKING BACKWARD-AN INTRODUCTIONTO THE CONCEPT OF "POST"The Past, the Present, the VirtualMethodThe "P" WordA Road Map1 THE MOBILIZED AND VIRTUAL GAZE IN MODERNITY:FLANEURIFLANEUSEModernity and the "Panoptic" GazeModernity and the "Virtual" GazeThe Baudelairean Observer:The "Mobilized" Gaze of the FlaneurThe Gender of the Observer: The FlaneuseThe "Mobilized" and "Virtual" GazePASSAGE I The Ladies' Paradise by Emile Zola2 THE PASSAGE FROM ARCADE TO CINEMAThe Commodity-ExperienceRE: Construction-The Public Interior/The Private ExteriorThe Mobilized Gaze: T award the VirtualFrom the Arcade to the CinemaPASSAGE II A Short Film Is More of a ''Rest Cure''The Cinema as Time MachineWindow-Shopping Through Time3 LES Fi.ANEURS/FLANEUSE DU MALLThe MallTemporality and Cinema SpectatorshipSpectatorial FlanerieCybertechnology: From Observer to ParticipantPostmodern Flanerie: To Spatialize TemporalityPASSAGE Ill Architecture: Looking Foward, Looking Backward4 THE END OF MODERNITY: WHERE IS YOUR RUPTURE?The Architectural ModelThe Cinema and Modernity/Modernism:The "Avant-Garde" as a Troubling Third TermJameson and the Cinematic "Postmodern"Cinema and PostmodernityPostmodernity Without the WordCONCLUSION: SPENDING TIMEPOST-SCRIPT: THE FATE OF FEMINISM IN POSTMODERNITYWarnings at the PostPostfeminism?Beyond IndifferenceNeither or Both: An Epilogue to the Period of the PluralNOTESINDEX