"Virtuosity in Business is an important book, particularly in today's troubled economy. Kevin Jackson successfully presents a model for the importance of ethics in business that integrates economics and ethics. Value creation becomes a ubiquitous term that inexorably ties these two seemingly separate modes of thinking together so that virtuosity in business inevitably entails virtue and a commitment to moral standards. A must read." (Patricia H. Werhane, Institute for Business and Professional Ethics at DePaul University) "A valuable contribution to a broader, deeper, and more systematic conception of business ethics. Jackson's emphasis on virtuosity rightly makes the point that business needs to be, and to be seen as, a noble activity." (Georges Enderle, University of Notre Dame)