UnNoticed Entrepreneur, Book 3

JIM JAMES jumped out of an aeroplane at 17 and hasn’t looked back—or down—since. As an expatriate entrepreneur, he built a successful career across Asia before returning to the UK. Jim is the host of The UnNoticed Entrepreneur podcast, an author, and a business consultant. Now, he’s keeping his feet firmly on the ground, helping unnoticed entrepreneurs to take off.

• Foreword by Brad Sugars xiAcknowledgements xvIntroduction xviiThe Importance of Clarity with Jamie Smart 1Chapter One: Automate Authenticity with Chris Larsen 5Chapter Two: Consumer Trials with Melissa Snover 11Chapter Three: Fractional Sales with Ray Zamora 17Chapter Four: A Shared Mission with Surendra Singh 23Chapter Five: Engaging Stakeholders with Timber Barker 29Chapter Six: Profitable Relationships with Abhishek Kaushik 35Chapter Seven: Partnership Success with Denis O’Shea 41Chapter Eight: Launching a TV Show with Heidi Dugan 47Chapter Nine: All About People with Tim Ringel 53Chapter Ten: Community Sales with Yong-Soo Chung 59Chapter Eleven: Being Yourself with Mark Asquith 65Chapter Twelve: Razors and Blades with Drew Vernon 71Chapter Thirteen: Digital Partnerships with Ross Veitch 77Chapter Fourteen: Customer Experience with Chris Schutrups 83Chapter Fifteen: The Branded CEO with Prateek Joshi 89Chapter Sixteen: Video Engagement with Darin Dawson 95Chapter Seventeen: NFT Rewards with Ed Vincent 101Chapter Eighteen: Consistency Wins with Eric L. Schmidt 107Chapter Nineteen: Lumpy Marketing with Brad Sugars 113Chapter Twenty: Need for Speed with Jonathan Rosenfeld 119Chapter Twenty-One: Amplifier Effect with Mona Akmal 125Chapter Twenty-Two: Customer Stories with Aron Clymer 131Chapter Twenty-Three: Advance Marketing with Emeric Ernoult 137Chapter Twenty-Four: Persistence and Perfection with Gail Kasper 143Chapter Twenty-Five: Contra Favours with DC Palter 149Chapter Twenty-Six: Gamify Utility with Karen Frame 155Chapter Twenty-Seven: Blue Ocean with Christian Espinosa 161Chapter Twenty-Eight: Being Found with Bart-Jan Leyts 167Chapter Twenty-Nine: Strategic Commenting with Jason Tan 173Chapter Thirty: Competitor Collaboration with Mark Myers 179Chapter Thirty-One: Crowdfunded Community with Karen Tan 185Chapter Thirty-Two: Loyal Not Happy with Charles Read 191Chapter Thirty-Three: Breathing Success with Peter Mann 197Chapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203Chapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209Chapter Thirty-Six: Packaging Counts with Jade Gray 215Chapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221Chapter Thirty-Eight: Ethical Business with Jill Poet 227Chapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233Chapter Forty: Discrete Networking with Mathieu Johnsson 239Chapter Forty-One: Game Mindset with Dre Baldwin 245Chapter Forty-Two: Vegan Mission with Vikas Garg 251Chapter Forty-Three: Trial and Learn with Allison “Ali” M. Wing 257Chapter Forty-Four: Beer Time with Mark Wong 263Chapter Forty-Five: AI Nuptials with Chris Troka 269Chapter Forty-Six: Art Consumption with Hussein Hallak 275Chapter Forty-Seven: Niche Runway with Roberto Capodieci 281Chapter Forty-Eight: Franchise Development with John Prothro 285Chapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291Chapter Fifty: Revitalising a Legacy Brand with Joe Hart 297Contributors (in order of appearance) 303Resources 309Ten Take Aways 325About the Author 329Index 331