Understanding New Media

The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Mediagives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining thekey thinkers, theories and researchstudents need to understand Brings theory to life with a range ofnew case studies, fromselfies or trolling, to theapp economyandalgorithms in social media Gets students started on projects and essays withguided research activities, showing them how to successfully put learning into practice Providesguided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Mediaremains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.