Understanding and Using Social Media on College Campuses

Brandon Waite is an Associate Professor of Political Science at Ball State University where his teaching, research, and service activities focus the use of online technologies for campaigning and organizational communication. He regularly gives presentations about social media to nonprofit organizations and candidates for office on behalf of the Bowen Center for Public Affairs. Darren Wheeler is an Associate Professor of Political Science at Ball State University where his teaching and research interests include judicial politics, terrorism and homeland security, and social media. He has been teaching online classes at colleges and universities for over ten years.

• DedicationPrefaceChapter 1: Introduction: Web 2.0 and Higher EducationHistory of Web 1.0Web 2.0 CharacteristicsKey Players in the Social Media LandscapeSocial Media On College CampusesOrganizational Culture and Higher EducationThe Internet Technology EnvironmentChapter OutlinesChapter 2: Social Media Initiatives: Institutional-Level IssuesCharacter and IdentityResourcesCompensation and RecognitionPoliciesConclusionChapter 3: Social Media Initiatives: Department-Level IssuesAcademic DepartmentsCharacter and IdentityResourcesCompensation and RecognitionPoliciesConclusionChapter 4: Case Study: The Ball State University Political Science Facebook PageInstitutional-Level ITEDepartmental-Level ITESocial Media and the Political Science at BSUThe Ball State University Political Science Department Facebook PageConclusionChapter 5: Putting It All TogetherBehavior Strategies for Faculty and Staff: Social Media EthosStrategies for AdministratorsKeys to Web 2.0 SuccessConclusionBibliographyIndexAbout the Authors

Every academic department and university now needs strategies and policies for the use of social media. This book provides a clear guide to the issues as well as practical guidelines for determining appropriate actions and policies, based on the authors' own experience and their deep understanding of university culture. This is a 'must read' for every academic.