“This is an excellent book. It deals with a timely and important issue in a sensitive manner.” • Keir Martin, University of Oslo“This is a fascinating volume with an important agenda: to understand, ethnographically, the powerful hold that concepts and practices of ‘psychology’ have come to exert on our lives. Refreshing in its focus on non-biomedical psychologies and psychotherapies, and with case studies drawn from across Africa, Asia, Europe, and North America, it should be essential reading for all anthropologists of contemporary selfhood.” • Nicholas J. Long, London School of Economics and Political Science“This groundbreaking volume explores how psychological healthcare, expertise, and identity are changing around the world, setting new directions for understanding the relationship between psychology and culture in the twenty-first century. Drawing on in-depth fieldwork, the contributors examine how people use psychological ideas and practices to care for themselves and others. They show how psychological concepts spread and become meaningful across different cultures, while questioning the assumptions we often take for granted about mental health and well-being.” • Joanna Cook, University College London