Samhälle & debatt
Tourism SMES, Service Quality and Destination Competitiveness
Eleri Jones • Claire Haven-Tang • Eleri Jones • Claire Haven-Tang • Eleri Jones
Inbunden
2099:-
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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
- Format: Inbunden
- ISBN: 9780851990118
- Språk: Engelska
- Antal sidor: 400
- Utgivningsdatum: 2005-06-09
- Förlag: CABI Publishing