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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Produktinformation

  • Utgivningsdatum2005-06-09
  • Mått172 x 244 x 31 mm
  • Vikt1 016 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor400
  • FörlagCABI Publishing
  • ISBN9780851990118

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