Tourism SMES, Service Quality and Destination Competitiveness
Inbunden, Engelska, 2005
Av Eleri Jones, Claire Haven-Tang, Eleri Jones, Claire Haven-Tang, UK) Jones, Eleri (Cardiff School of Management, UWIC/Cardiff, Wales, UK) Haven-Tang, Claire (University of Wales Institute, Cardiff
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Fri frakt för medlemmar vid köp för minst 249 kr.This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Produktinformation
- Utgivningsdatum2005-06-09
- Mått172 x 244 x 31 mm
- Vikt1 016 g
- FormatInbunden
- SpråkEngelska
- Antal sidor400
- FörlagCABI Publishing
- ISBN9780851990118