"The field of experimental design aims to help practitioners collect their data in a more efficient manner, or more specifically, run their experiments more effectively. There are many good textbooks in this area: the classical ones of the early 50's (e.g.,Cochran and Cox 1957) focused more on agricultural experimentation; the later ones of the late 70's (e.g., Box, Hunter, and Hunter 1978) focused more on industrial experimentation, and the recent ones (e.g., Santner, Williams, and Notz 2003; Fang, Li, and Sudjianto 2006) focused more on computer experiments. There are also some theoretical approaches, notably on optimal design (e.g., Pukelsheim 1993) and combinatorics (e.g., Street and Street 1987). This book is clearly one of the very first about design of experiment from a multi-stratum approach... Some topics have never appeared in any other book and the author has produced elegant mathematics accompanied with lucid explanations...I believe that this excellent book will soon become a must read for researchers and educators in experimental design. It could serve as a great reference or textbook for a high-level design course." -Dennis Lin, Penn State University, in Journal of the American Statistical Association, Volume 111, 2016 "... the book is extremely well written. It is a book on design theory authored by a well-known researcher in the field. As is pointed out by the author, the book provides an elegant and general theory, which once understood is simple to use and can be applied to various structures of experimental units in a unified and systematic way. The book is certainly a necessary reference for Technometrics readers who have an interest in the theory of factorial designs for single- and multi-stratum experiments." -Technometrics, May 2015 "This is a great book on factorial designs, both for academic statisticians and for practitioners. ... The style of the presentation, based on the discussion of a large number of real-life examples, supports the overall clarity and readability of the text. ... many chapters also contain some interesting topics usually not reported in books. In particular, I would like to mention the construction of two-level resolution IV designs in Chapter 11." -Zentralblatt MATH 1306