Theory and Practice of Motion Design

R. Brian Stone works in the area of motion design, interaction design, information visualization, and user experience, and is an Associate Professor of Design at The Ohio State University. His work has garnered numerous awards for design excellence, and he has held visiting appointments at the National University of Singapore, Escola Superior de Desenho Industrial in Brazil, and Universidad Americana Managua in Nicaragua. Leah Wahlin’s academic background in English literature and composition pedagogy is layered with professional experience in content development and project management. She brings her interest in the intersections of technology, design, and strategic communication to her role teaching technical and professional communications in the Department of Engineering Education at The Ohio State University.

• Introduction: A dialogue on the theory and practice of motion design - R. Brian StonePart 1: Theoretical PerspectivesSection 1: Interdisciplinary Influences and OriginsLiberating Words from the Printed Page - Dan BoyarskiThe Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time - Clarisa E. CarubinMotion in Graphic Design: An Interdisciplinary Teaching Approach - Camila Afanador-LlachRe-framing Design: Form, Meaning and Media - Jennifer BernsteinSection 2: Communication TheoryFigures of Speech Applied to Motion Design - Bruno RibeiroOn the Semiotics of Title Sequences: Three Modes of Text-Image Composition - Michael BetancourtTowards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences - Spencer BarnesSection 3: Science and PerceptionMotion Attracts Attention - Elaine FroehlichA conversation with Daniel Alenquer, Playerium Part 2: Practice & ApplicationSection 1: Brand Building and IdentitiesA conversation with Guy Wolstenholme and Jon Hewitt, Moving BrandsIdentities in Motion: Logo Introductions as Brand-Building Narratives - David PeacockA conversation with Jakob Trollbäck, Trollbäck+CompanySection 2: Interface and Interaction DesignNavigating VOX/UI: The Integration of Motion in a Voice-Controlled Information System - Andre MurnieksA conversation with Jeff Arnold, Microsoft Energetic Alpha: A Design Continuum Created Through Collaboration - Gretchen C. Rinnert, Aoife Mooney, and Marianne MartensSection 3: Narrative and StorytellingA conversation with Kyle Cooper, Prologue Films The Blurry Intersection of Illustration and Motion Design - Adam OsgoodA conversation with Karin Fong, Imaginary ForcesSection 4: Space and EnvironmentMotion Design in the Context of Place - Cotter Christian and Catherine NormoyleMotion Design and its Impact on Audiences – from Theory to Practice - Christina LyonsSection 5: Experimental Visualizations & New ApplicationsFragmented Motion: Split-Screen and Asynchronous Video - Steven HoskinsA conversation with Isabel Meirelles, author of Design for Information A conversation with Matt Pasternack, InfoMotion Section 6: Educating Motion DesignersNotes on Education - R. Brian StoneTeaching Motion Literacy through Music Visualization - Heather ShawConversations on Educating Motion DesignersKyle Cooper Daniel Alenquer Karin Fong Guy Wolstenholme and Jon Hewitt Isabel Meirelles Jakob Trollbäck Index

"A riveting collection of essays, providing the unique point of view of some of the most inspired members of our industry. Whether you are interested in the science or the practical aspects of this field, this book is certain to provide rare insight, education and inspiration."—Alberto Scirocco, President / Creative Director, leftchannel"R. Brian Stone and Leah Wahlin have produced the best book on designing for motion since Peter von Arx’s classic Film Design. Their new book The Theory and Practice of Motion Design should be required reading for anyone concerned with how words and information move on screen and how movement contributes to meaning."—Hugh Dubberly, Co-founder, Dubberly Design Office; Fellow AIGA SF; Member of the ACM SIGCHI Academy"Instead of a ‘how-to’ book, this is a ‘how-to-think-about’ book that delivers on its title, combining the history and intellectual underpinnings of motion design with the insights of contemporary design professionals…a thoughtful response to the profession’s shift from the mute flat-land of print to today’s rich, multi-dimensional options for communications."—Christopher Pullman, Senior Critic, Motion Design, Yale University School of Art; Former VP of Design and Visual Communications, WGBH, Public Broadcasting in Boston