This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature — including love, pride, duty, and self-indulgence — to reach and motivate any audience. Learn how to: • Control the genie of your mind, the subconscious • Recognize your ambitions and harness your desires • Visualize your goals • Develop faith in yourself • Cultivate your creative imagination • Strengthen your willpower • Overcome daily challenges Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals. Reprint of the revised 1951 edition.