The Science and Art of Branding
Häftad, Engelska, 2008
1 439 kr
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Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
Produktinformation
- Utgivningsdatum2008-10-01
- Mått177 x 252 x 31 mm
- Vikt1 038 g
- FormatHäftad
- SpråkEngelska
- Antal sidor558
- FörlagTaylor & Francis Ltd
- ISBN9780765617910
