Samhälle & debatt
The Science and Art of Branding
Giep Franzen • Sandra E Moriarty • Sandra E Moriarty
Inbunden
4449:-
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Andra format:
- Pocket/Paperback 1309:-
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.
- Format: Inbunden
- ISBN: 9780765617903
- Språk: Engelska
- Antal sidor: 558
- Utgivningsdatum: 2008-10-01
- Förlag: Taylor & Francis Ltd