THE Enduring Strategic Brand
How Brand-Led Organisations Over-Perform Sustainably
Inbunden, 2017
Av Luc Bardin
279 kr
Tillfälligt slut
Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.
Produktinformation
- Utgivningsdatum2017-05-18
- Mått241 x 165 x 35 mm
- Vikt994 g
- FormatInbunden
- Antal sidor512
- FörlagUrbane Publications
- ISBN9781911583493