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Shows how organizations can best manage their reputations, arguing convincingly for a new focus on corporate brand development rather than on individual brand name products. Discusses how all forms of communication, including performance of specific products, employees' services, and advertising, m
- Format: Inbunden
- ISBN: 9780814737620
- Antal sidor: 184
- Utgivningsdatum: 2000-08-01
- Förlag: New York University Press