Ted Mack and America's First Black-Owned Brewery

The Rise and Fall of Peoples Beer

Häftad, Engelska, 2023

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Born a sharecropper in rural Alabama in 1930, Theodore A. (Ted) Mack, Sr., fought in the Korean War and then played football at Ohio State while earning a college degree. Brewing and selling beer, he believed, would be just another peak to attain. After all, it couldn't be more challenging than his experience in organizing buses to the March on Washington or picketing segregated schools in Milwaukee.This is the story of Mack's purchase of Peoples Brewing Company in Oshkosh, Wisconsin. Though he had carefully planned for the historic acquisition, he underestimated the subtle bigotry of Middle America, the corruption of the beer industry, and the failures of the federal government that plagued his ownership. Mack's ownership of Peoples Brewing is an inspirational story of Black entrepreneurship, innovation and pride at a time when America was at an important racial justice crossroads.

Produktinformation

Utgivningsdatum2023-04-10
Mått152 x 229 x 10 mm
Vikt272 g
FormatHäftad
SpråkEngelska
Antal sidor201
FörlagMcFarland & Co Inc
ISBN9781476691671
UtmärkelserWinner of Best Beer Book—North American Guild of Beer Writers 2023 (United States)

Tillhör följande kategorier

Amerikas historia inom Historia och arkeologi
Socialhistoria och kulturhistoria inom Historia och arkeologi
Tillverkningsindustri inom Ekonomi och ledarskap
Öl och cider inom Mat och dryck
Etnicitet inom Samhalle och politik

Table of ContentsPrefaceIntroduction1—From the Red Dirt of Alabama2—A Beer Born of Resentment3—Introducing Mr. Mack4—United Black Enterprises and the Famous Beer from Milwaukee5—Buying Peoples Beer6—Race in Oshkosh7—Overcoming8—Growing Pains9—Black Beer10—The Hidden Truth About Big Beer11—Government Contracts12—Grasping at Straws13—Last Ditch Efforts14—Ted Mack’s LegacyChapter NotesWorks CitedIndex

“Well-researched, well-written...recommended”—Choice; “The book comes at a timely moment. Americans are reckoning with a long legacy of White control in the brewing industry. The industry is currently wrestling with this history and trying to understand the causes and conditions that led us here, and how to find a more equitable way forward. Mr. Lanier’s portrait of Theodore Mack’s efforts to use People’s Beer as a vehicle for racial equity fifty years ago is an important contribution to that understanding. … This is an excellent book, a poignant one, and it tells an important story. It has already begun to shape my thinking about the beer industry in the United States.”—Jeff Alworth, author of The Beer Bible