When I was reading this book, some non-utilitarian friends saw the title and joked about how good the book would have to be actually to make the theory viable for serious consideration. The task, then, is an ambitious one. But despite the difficulty of the challenge, Woodard does a good job . . . [The book] gives the reader the details and the arguments that come with putting forth a new theory, but it also manages to do much more. It gives the reader a tour of some of the most interesting areas of contemporary ethics—with stops at over-demandingness objections, the nature of well-being, and the nature of practical reasoning.