Melissa Liow Li Sa is currently the Assistant Head of School of Business and Management at PSB Academy. She graduated with a Bachelor of Business Degree from University of Technology Sydney (UTS), Masters in Business Administration from University of Wales (UOW) and PhD in Business from International University of Malaya-Wales (IUMW). She has taught subjects in Marketing, Human Resource Management, and Tourism and Hospitality Management. Her research interests lie in the field of tourism entrepreneurship. Aside from her responsibilities in teaching and research, she contributes as the Program Leader for the Hospitality and Tourism programmes at PSB Academy. She also contributes as Ex-Officio of Assessment Committee at PSB Academy.Sam Choon-Yin is currently the Dean for Academic Partnerships at Kaplan Higher Education Institute, Singapore. He graduated from the National University of Singapore (NUS), University of Technology, Sydney (UTS), and University of South Australia (UNISA) where he obtained his PhD in International Business and Management. His research papers have appeared in journals such as Asian Studies Review, Journal of the Asia Pacific Economy, South East Asia Research, Global Economic Review, New Zealand Journal of Asian Studies, Journal of Asian and African Studies and Asia Pacific Viewpoint.
