Andrew McNamara has written a compelling book that situates the thirst for novelty that grew among vanguardist, cosmopolitan elites in the late 1980s and 1990s. Directing their animus against modernism, these thinkers, art historians and artists strove for a surpassing of the allegedly oppressive principles of modernist aesthetics. The novelty of surpassing modernism has worn off in an age of austerity, when the social democratic institutions that supported modernist experiments are in decay. McNamara does not offer a new term with which to deal with the historical thirst for the new: working in a highly interdisciplinary manner, he frames globalization of contemporary art practices in revealing and disquieting ways.