Vikas Singla is an associate professor at the department of Management Studies of Punjabi University Patiala, Punjab since 2006. He earned his bachelor’s in mechanical engineering from Thapar Institute of Engineering and Technology and pursued his MBA and PhD from Punjabi University. During the course of his profession, he has been involved in publications in the field of Lean manufacturing and branding. He has also published papers and two books in areas of Operations Research and Supply Chain Analytics. Dr Singla has also coordinated and developed content for Operations Management under National Mission on Education through ICT (NME-ICT), Ministry of Human Resource Development (MHRD). He has also partnered with industries such as Polyplast India Ltd and Federal Mogul, Bahadurgarh for problem-solving related with operations by extensive application of quantitative techniques.