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Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Rich with data, research, and case studies, Superconsumers
- Format: Inbunden
- ISBN: 9781633692077
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2016-12-20
- Förlag: Harvard Business Review Press