Using Oxford students as a case study, this book opens new pathways in the history of consumption and capitalism, revealing how youth consumer culture intertwined with the rise of competition among tradesmen and university reforms in the 1850s and 1860s.
Sabine Chaouche is Professor of Cultural History and Associate Dean at Sunway University, Malaysia.
Chapter 1. Introduction.- Chapter 2. College Life and the Local Economy.- Chapter 3. Male Consumption and Students’ Tastes.- Chapter 4. Undergraduate Culture and Male Consumer Behaviour.- Chapter 5. The Formation of Spending Habits.- Chapter 6. Consumer Credit Traps and Student Consumerism.- Chapter 7. Excessive Consumption and Insolvency.- Chapter 8. An Emerging Anti-Consumerist Culture?.- Chapter 9. Conclusion
