Street-Smart Persuasion

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.