Strategy for Action – I

The Logic and Context of Strategic Management

Häftad, Engelska, 2012

AvGiorgio Gandellini,alberto pezzi,Daniela Venanzi,Alberto Pezzi

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Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.

Produktinformation

Utgivningsdatum2012-04-19
Mått150 x 226 x 8 mm
Vikt159 g
FormatHäftad
SpråkEngelska
SerieSpringerBriefs in Business
Antal sidor84
Upplaga2012
FörlagSpringer Verlag
ISBN9788847024861

Tillhör följande kategorier

Overview of the series and of the first volume.- Part I: Defining and understanding strategic management.- 1. What is strategy?.- 2. The source of the company’s wealth.- 3. The importance (and usefulness) of modeling .- 4. A simplified conceptual model.- 5. The S-shaped curve and the opportunity costs. .- 6. The relationship between investments and value: direct and indirect tools, and professional resources .- 7. Translation of the above concepts into spreadsheett models. .- 8 Structure and contents of the subsequent chapters .- Appendix I .- Part II: Environmental analysis .- 9. Environmental variables: internal, industry, social, stakeholders .- 10. SWOT analysis .- 11. Porter’s five forces .- 12. Industry and corporate value chain .- 13. RBW and distinctive competencies .- 14. Holdup and slack .- Appendix II .- Short introduction to the second volume .- References.