Strategic Use of Stories in Organizational Communication and Learning

Terrence Gargiulo is an international speaker, author, organizational development consultant, and group process facilitator. He holds a Master of Management in Human Services from the Florence Heller School, at Brandeis University, and is a recipient of Inc. Magazine’s Marketing Master Award. Among his numerous clients, past and present, are General Motors, Dreyer’s Ice Cream, DTE Energy, U.S. Navy, U.S. Coast Guard, Merck, Boston University, City of Boston, City of Lowell, Arthur D. Little, Raytheon, and Coca-Cola.Phone: 781-894-4381Web: http://www.makingstories.netE-mail: terrence@makingstories.net

• Part 1 Frameworks; Chapter 1 Introduction; Chapter 2 A Working Model of Stories; Chapter 3 Organizational Communication: Broadcasting Signals; Chapter 4 Case Study:Dreyer’s Ice Cream; Chapter 5 Organizational Learning: Building Bridges; Chapter 6 Case Studies: DTE Energy and Jeff Bukantz; Part 2 Interviews; Chapter 7 Introduction to the Interviews; Chapter 8 Interview with Bernice Moore, CTB/McGraw-Hill; Chapter 9 Interview with Robert Kraska, DTE Energy; Chapter 10 Interview with Sherrie Cornett, Dreyer’s Ice Cream; Chapter 11 Interview with Marty Fischer, Starbucks Coffee; Chapter 12 Interview with Father Marus, Woodside Priory School; Part 3 The Competency Map; Chapter 13 Introduction to the Competency Map; Chapter 14 The Core; Chapter 15 The Process Ring; Chapter 16 The Interaction Ring; Chapter 17 Summary;