Strategic Management

Concepts

Häftad, Engelska, 2008

3 819 kr

Slutsåld

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

Produktinformation

Utgivningsdatum2008-05-06
Mått203 x 254 x 16 mm
Vikt920 g
FormatHäftad
SpråkEngelska
Upplaga2
FörlagPearson Education (US)
ISBN9780132341400

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Brief Contents PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES 1 Introducing Strategic Management 2 2 Leading Strategically Through Effective Vision and Mission 26 PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY 3 Examining the Internal Environment: Resources, Capabilities, and Activities 60 4 Exploring the External Environment: Macro and Industry Dynamics 86 PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES 5 Creating Business Strategies 122 6 Crafting Business Strategy for Dynamic Contexts 150 7 Developing Corporate Strategy 184 8 Looking at International Strategies 212 PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS 9 Understanding Alliances and Cooperative Strategies 246 10 Studying Mergers and Acquisitions 274 PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE IN DYNAMIC CONTEXTS 11 Employing Strategy Implementation Levers 302 12 Considering New Ventures and Corporate Renewal 336 13 Corporate Governance in the Twenty-First Century 366