Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition 1

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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Jay Barney • William Hesterly

Pocket

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544 sidor
2018

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Författare: Jay Barney, William Hesterly
Format: Pocket/Paperback
ISBN: 9781292258041
Språk: Engelska
Antal sidor: 544
Utgivningsdatum: 2018-08-03
Förlag: Pearson Education Limited