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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Fred David • Forest David • Meredith David
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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
- Format: Pocket/Paperback
- ISBN: 9781292745275
- Språk: Engelska
- Antal sidor: 672
- Utgivningsdatum: 2025-04-24
- Förlag: Pearson Education