‘This insightful, sophisticated and original work develops a compelling reformulation of several key currents of sociological theory – addressing interaction, networks, social capital, power and work/labour – in light of the increasingly pervasive digital mediation of every aspect of social life.’Rogers Brubaker, University of California, Los Angeles‘In this striking new book Ori Schwarz argues that sociological theory is a creature of its time. And so the changes in the digital social landscape call for a revitalized theory that is able to cope with the emerging shifts and sharp turns. Keeping a watchful eye on the past and the present, this pathbreaking book seeks to rejuvenate sociological theory for these switched-on, hyper-networked and seemingly accelerating times.’David Beer, University of York