Social Media Imperative

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.

• Foreword – Rich BaginPrefaceAcknowledgementsIntroductionCHAPTER 1Social Media Matters to SchoolsOur “constantly connected” world“The U.S. Digital Consumer Report,” February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.“2016 Nielsen Social Media Report,” January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring the Digital World Into the ClassroomCommunicate With Parents and PatronsHarness the Social ShareEngage With ParentsSupport Your EmployeesProtect Your ReputationCHAPTER 2Why Are We Afraid?Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly HeadlinesCHAPTER 3Getting StartedArticulate Your VisionWhere Do You Want To Go?What Are Your Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the WatersCHAPTER 4Policy: Expectations and ConsequencesWriting Your PolicyBullying and Social MediaHandbook Guidelines for EmployeesGetting Your Board on BoardCHAPTER 5Procedures: Organize the ChaosInformation Sharing FormMake It Short, Simple, and PainlessEmbed Key Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial Media ChampionsComments and ResponsesCHAPTER 6Professional Development: Educate and EmpowerStarting Out RightThe Digital TattooOngoing SupportTraining New TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring AccountsRecognize to EncourageExpand the PLNCHAPTER 7Social Media Best PracticesWriting Your PostWhat’s a Hashtag?Make Sure Your Message Gets ThroughGive Your Followers What They WantUse Photos and VideoLink to ContentMonitor TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your UseFacebook BasicsCHAPTER 8Teaching and LearningReal-World RelevanceHashtags to Extend the ClassroomDigital CitizenshipParents as Empowered PartnersCHAPTER 9Communicating to Families and Other StakeholdersTune into Station WII-FMWhat Works – and WinsBuild a Platform for CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell Your StoryBroadcast LiveCHAPTER 10When Social Media Isn’t Easy: Nasty Comments and Crisis EventsUgly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional ResponsePrivately Contact the CommenterSolve Problems, but Don’t DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the Power of SocialIt’s FastFans Are PassionatePeople Want to ShareBe PreparedCONCLUSIONABOUT THE AUTHOR

This book would be useful for leaders or teachers in the school system in order to better implement social media into schools.