Social Media and Communications Technology

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits.Important topics include: Facebook essentialsProfessional networkingTwitter benefitsPress releases and media blogsBlogsYouTubeVideos and marketingSocial media guidelinesOnline toolsMobile applicationsSocial networking and special eventsVirtual meetingsWeb-based communication optionsVirtual membershipsLanding pagesOutreach to a younger demographicPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.