Social Entrepreneurship

J. Howard Kucher, Associate Professor of Social Innovation, School of Graduate Studies, The University of Maryland, Baltimore, US and Stephanie E. Raible, Assistant Professor of Social Innovation and Entrepreneurship, University of Delaware, US

• CONTENTS: Foreword by Tom Lumpkin PART I SOCIAL, COMMERCIAL OR BOTH? 1. Crazy little thing called love 2. The basics of entrepreneurship still matter 3. Social entrepreneurship is messy 4. The field is extra-disciplinary PART I CASE STUDY DC Central Kitchen: from barroom to breadline PART II WHO CARES? 5. The basics of product development 6. It springs up from the ground: idea generation and community assets 7. Social Change Theory as product design 8. Outputs or outcomes PART II CASE STUDY DC Central Kitchen: from non-profit to social enterprise PART III WHAT DIFFERENCE DOES IT MAKE? 9. Metrics matter 10. Marketing has three faces PART III CASE STUDY DC Central Kitchen: spread the love PART IV HOW DOES THIS WORK? 11. Finance follows function 12. Form follows function: operating models first, legal structures second 13. Global perspectives on legal and operating structures PART IV CASE STUDY DC Central Kitchen: WHO’S DRIVING THE CART? PART V YOU KNOW IT WHEN YOU SEE IT 14. Don’t worry, be happy PART V CASE STUDY DC Central Kitchen: westward ho! Index

‘The book is a small encyclopedia of both aspects of social enterprise, combining a history of social work with a short primer on business fundamentals. The authors discuss the history and special characteristics of social enterprises (the term arose in the 1980s), along with guidance on various kinds of tools (iteration, test markets, pivoting, etc.).’