Snowball Effect

Andy Bounds is a Communication Consultant, working with blue chip organisations all over the world. Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as "a genius, whose advice can’t be ignored", Andy’s insights stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else’s point of view… so critical when seeking to persuade others.Andy typically speaks at 30-40 major conferences per year in over 20 countries, addressing tens of thousands of people. He has delivered keynotes at the Professional Speakers Association conference, as well as for blue-chip companies, Governments, professional bodies and business experts, to name but a few.

• Introduction xiSection A – Build Your Core The cornerstone of successful communication 11 How to prepare communication that works 3Section B – Get More Done More Quickly How to save one month per year 15When you want to…2 Ensure people do what you want immediately 173 Find the time to communicate brilliantly 214 Impress senior audiences when you haven’t much time 245 Ensure people remember your key messages 276 Quickly create presentations that work 307 Have better, quicker meetings and conference calls 388 Only attend the meetings you need to 419 Prepare for meetings in the right way 4510 Ensure meetings generate actions, not just discussion topics 4911 Run punchy, interesting and effective update meetings (or not have them) 5312 Get a quick response to an FYI email 5713 Empty your inbox 6114 See how much extra time you’ve now got 65Section C – Persuade More People to Say “yes” How to convince others to do what you want 67When you want to…15 Understand what really motivates people 6916 Say things that excite people 7117 Align your agenda to everyone else’s 7418 Get an enthusiastic “yes” very quickly 7719 Prove you’re someone’s best option 8020 Make a sale 8421 Write a winning proposal or sales presentation 9222 Stand out from the crowd 9923 Cause long-term change, not a short-term blip 10324 Use the best communication channel to get a quick “yes” 10625 Create titles that instantly grab people 11026 Write eye-catching introductions 11327 Use analogies to make your point 11728 Structure your communications so they’re more persuasive 12129 Pass an exam 12330 Get a job interview 129Section D – Enjoy Your Job More How to make work more fun 133When you want to…31 Ensure everyone – including you – thinks you’re great 13532 Build powerful relationships quickly 14033 Get things right first time 14534 Deliver interesting presentations that impress everyone 14935 Use “word pictures” to help people remember things 15336 Use initials to help people remember things 15637 Use games and activities to make your point 15838 Enjoy using PowerPoint 16139 Create great visuals to enhance your message 16540 Start a presentation brilliantly (when your audience is large and/or doesn’t know you) 17641 Appear polished, even if you haven’t practised much 17942 Prepare for – and deliver – an excellent Q&A session 18243 Ensure your important initiatives succeed 18544 Have good two-way conversations 18945 Enjoy attending networking events 19146 Help people read your documents quickly 19647 Improve people’s performance through observation and coaching 19948 Improve people’s performance after annual reviews 20249 Improve people’s performance when you delegate to them 205Section E – Eliminate the Negatives How to remove your communication frustrations 209When you want to…50 Stop saying “no” too quickly 21151 Say “no” in a way that doesn’t cause you problems 21452 Come up with good ideas, but can’t think of any 21753 Remove someone’s concerns about what you’re planning to do 22054 Remove someone’s final reason for saying “no” 22455 Get good outcomes from challenging conversations 22656 Stop procrastinating about initiating challenging conversations 23357 Stop your messages becoming diluted 23658 Stop diluting other people’s messages 23959 Stop hating presentations 24460 Avoid people instantly doubting your credibility 24961 Stop wasting your time with people who can’t make decisions 25262 Prevent avoidable disasters 25663 Stop saying irrelevant stuff 25864 Break the pattern of hearing useful ideas, but doing nothing with them 261Conclusion: Build your momentum 264Appendix: Useful communication templates 267And for more help… 273Acknowledgments 274About Andy Bounds 276Index 277

"You'll find a huge wealth of useful material that's relevant to both business and life.... Way to go, Andy!" (Business Life, May 2013) "... This is my new favourite book... written in very straight forward language, and Andy's points are so compelling that you cannot help but agree with him.... I can highly recommend this book." (B2B Marketing, April 2013) "... a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear." (HR Magazine, March 2013) "Very digestible and can be read in bite-sized chunks." (Supply Business, March 2013)