Smarter Selling

How to grow sales by building trusted relationships

Häftad, Engelska, 2011

409 kr

Slutsåld

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.

Produktinformation

Utgivningsdatum2011-08-23
Mått138 x 216 x 17 mm
Vikt419 g
FormatHäftad
SpråkEngelska
Upplaga2
FörlagPearson Education Limited
ISBN9780273750444

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Projektledning inom Ekonomi och ledarskap

Keith Dugdale is the CEO of Inparallel Australasia Pty Ltd, an Australian based specialist in human behaviour in the workplace. Keith worked for many years with business consultants PricewaterhouseCoopers in the UK, China, Singapore, Hong Kong and Australia. David Lambert is the CEO of MenTacTion Limited, a Hong Kong based specialist communications and training consultancy. Previously, David has worked for five years with a specialist corporate communications consultancy in the UK and for eight years with business consultants PricewaterhouseCoopers.

IOWEU – next generation sales strategies How your buyers really see you Understanding and changing your relationships Understanding and adapting to buyers Building rapport and trust – the I We U approach Uncovering real value Moving to a higher level of conversation Cementing credibility and trust with your buyers Presenting your ideas for positive impact Getting smarter: putting IOWEU to work Summary of key messages Additional resources