Smart Giving Is Good Business

How Corporate Philanthropy Can Benefit Your Company and Society

Inbunden, Engelska, 2011

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Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenshipReveals how an effective philanthropic program and commitment can be incorporated in any organizationContains a comprehensive review of the information corporations need to make informed decisions about givingThe author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Produktinformation

Utgivningsdatum2011-04-01
Mått159 x 236 x 25 mm
Vikt490 g
FormatInbunden
SpråkEngelska
Antal sidor288
FörlagJohn Wiley & Sons Inc
ISBN9780470873632

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THE AUTHOR Curt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation's philanthropy program.

Introduction: Why More Corporations Are Giving Less v1 Why Should a Business Give at All? 12 What’s the Right Amount to Give? 233 Who Decides What Gets Funded? 424 What’s the Right Role for the CEO? 585 Who Should Administer Company Donations? 776 Does a Company Need a Foundation? 917 Should a Company Donate Products or Services? 1058 How Much Should a Company Donate for Dinners and Events? 1319 Should a Company Fund the United Way, or Are There Better Alternatives? 14310 How Should a Company Respond to a Disaster? 16311 Can a Company Measure What Works? 18712 How Should a Company Communicate Its Contributions Commitments? 20613 What If a Company’s Proﬁts Tank? 22314 Conclusion: The Nun’s Tzedakah 234Bibliography 241About the Author 251Businesses Index 253Nonproﬁt Organizations Index 255Subject Index 259