Seven Faces of Philanthropy

Russ Alan Prince is president of Prince & Associates, a leading consultancy in the private wealth field. Prince & Associates works with nonprofits, private banks, insurance companies, and investment management firms on strategic issues involving the private wealth markets. Prince is columnist for leading financial industry magazines and author of fifteen books in these interrelated fields, several coauthored with Karen Maru File. Karen Maru File is associate professor of marketing at the University of Connecticut at Stamford. Her long-term research interests include global wealth, professional services marketing and philanthropy, interests which lead to her collaboration with Russ Alan Prince and Prince & Associates.

• Preface ixThe Authors xiiiIntroduction to the Paperback Edition xvIntroduction: A Powerful New Tool for Understanding Major Donors 1Part 1 Profiling the Seven Faces of Philanthropy 131. The Communitarian: Doing Good Makes Sense 172. The Devout: Doing Good Is God's Will 313. The Investor: Doing Good Is Good Business 434. The Socialite: Doing Good Is Fun 565. The Altruist: Doing Good Feels Right 696. The Repayer: Doing Good in Return 817. The Dynast: Doing Good Is a Family Tradition 94Part 2 Cultivating Major Donors with the Seven Faces Framework 1078. Making Connections Through Charity Networks 1119. Building Relationships with the Seven Philanthropic Personalities 12810. Identifying Appropriate Giving Strategies 15011. Sustaining Relationships Through Donor Centered Strategies 173Conclusion: Applying the Seven Faces Framework 197Appendix Research Methodology 203References 207Index 213

"...both valuable insights and practical, focused advice..." (Third Sector, July 2006)