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The national racial reckoning that began in 2020 promised to radically restructure American society from the bottom up. But five years on, it has mainly served to strengthen the ruling class and deliver the rich an opportunity to rehabilitate a profoundly unequal economic order precisely at a moment when the stability of the system and the public's trust in it are drastically deteriorating.Corporations have used antiracism to consolidate their political power and evade government regulation. Employers have surveilled and undermined workers through counterproductive diversity, equity, and inclusion trainings. Affluent professionals and Democratic politicians have exacerbated a stark class divide by pushing half-baked "racial equity" policies that come at the expense of the majority of working people. And the right has reacted to these developments by stoking a toxic culture war against "wokeness" that serves only as a distraction from the increasing economic hardship faced by Americans of all races.Selling Social Justice investigates the rise and spread of contemporary antiracist ideology and shows how the rich came to embrace this particular form of justice. In this provocative and thoroughly researched account, Jennifer C. Pan explores why, in a twenty-first-century economy of increasing scarcity, antiracism is the wrong frame for understanding and fighting inequality.
Jennifer C. Pan is a writer in Los Angeles whose work has appeared in the Nation, the Atlantic, Dissent, Damage, and elsewhere. She was formerly a host of the Jacobin Show and a staff writer at the New Republic.
Introduction1. The Road to Reckoning2. How Antiracism Became a Gift to Bosses3. Class Dismissed4. The Culture War Void5. The Retreat from the UniversalConclusion: After the Neoliberal ConsensusNotes
The racial reckoning of 2020 has long since collapsed in a puff of corporate DEI initiatives. This book exposes how antiracism was always doomed to be another weapon in the arsenal of corporate power used to distract from the common oppression faced by workers of all races.
