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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
- Format: Pocket/Paperback
- ISBN: 9781349431977
- Språk: Engelska
- Antal sidor: 180
- Utgivningsdatum: 2003-01-01
- Förlag: Palgrave Macmillan