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Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
- Format: Inbunden
- ISBN: 9781469615424
- Språk: Engelska
- Antal sidor: 264
- Utgivningsdatum: 2014-04-29
- Förlag: The University of North Carolina Press