Sales and Service Digital Transformation

The Arrival of CRM3.0 Era

Inbunden, Engelska, 2025

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This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises.

Produktinformation

Utgivningsdatum2025-06-25
Mått155 x 235 x 21 mm
Vikt586 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagSpringer Nature Switzerland AG
ISBN9789819659609
Originaltitel营销和服务数字化转型：CRM3.0时代的来临

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Jun Yang engaged in the research and development, consulting, delivery, and sales of CRM products since 1999. Yang Jun is Senior CRM Expert in the Microsoft and previously served as the Senior Director of Haier's Global Service Digital Transformation (leading Haier's largest service transformation project in 10 years) and Director of IBM GBS Siebel CRM in China. As Member of Siebel's core engineering team, Yang Jun is participated in the development of first ever zero-footprint, sim-ship, smart web client CRM - Siebel 7.0 and participated in the numerous CRM projects of Wall Street financial clients in Siebel Canada.Served clients include: Haier, Merrill Lynch, Goldman Sachs, Allstate, TASLY Pharmaceutical, Midea, Great Wall Motor, Yutong Bus, Hikvision, NCI, CMBC, China Construction Bank, CITIC Trust, Oriental Asset Management, Huatai Securities, Ningbo Bank, Sinolink Securities, Merck Sharp Dohme, Canon.